Client
India Brand Equity Foundation (IBEF)
Industry
Government
Services
Website Maintenance, DevOps, SEO & Performance
Duration
August 5, 2026
Website
The India Brand Equity Foundation (IBEF) is a government initiative that promotes Indian businesses and industries globally. It runs a large, content-heavy website and engages a substantial subscriber base through daily newsletters, all of which need reliable management and strong search visibility.
IBEF needed a robust newsletter management system to engage its 80K+ subscriber base with dependable delivery, alongside consistent website maintenance, hosting and SEO enhancements to keep a high-volume government platform performing well.
Reset provided 24×7 website management with structured workflows and SLAs, handling 120–150 update requests a month and running daily newsletters for 80K+ subscribers with authenticated delivery. AI search visibility was improved through better robots.txt and metadata, and an SEO restructure addressed H1 hierarchy, HTTPS migration and schema upgrades.
bounce rate
avg. open rate on daily newsletters
subscribers managed daily
monthly update requests handled
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