Client
Hector
Industry
AI
Services
Web-app Development, DevOps & Cloud Deployment
Duration
August 5, 2026
Website
Hector is a next-gen Amazon AdTech platform built to drive profitable growth for brands and agencies. By unifying self-serve DSP, AMC insights and audiences, real-time reporting and intelligent automation, it turns fragmented ad efforts into a single, scalable growth engine that gives advertisers clarity, control and speed.
Hector needed a critical module taken from idea to delivery, along with a rebuilt onboarding journey and the operational tooling - billing, dashboards and reconciliation - required to run a scalable AdTech product efficiently, while keeping infrastructure costs under control.
Reset led the development of a critical module end-to-end, overseeing the full product lifecycle from ideation to delivery. The onboarding journey was rebuilt with self-serve features like contract signing, plan selection and account linking; a centralised dashboard surfaced every client, their plan, payment status and dues; invoicing and reminders were automated; and an in-app wallet with reconciliation tools was integrated with GST services and Tally. Server infrastructure was optimised to cut costs by 30%+.

reduction in server infra cost

invoice sending & reminders

with GST & Tally reconciliation

onboarding, end-to-end


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